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sales

Preparation For The Proposal

Preparation for finance proposals in sales, focusing on loans vs assets finance. Use when gathering client information post-initial call, requesting tailored documents by finance type (loans/assets/hybrids), assessing CRM-attached documents, or writing/submitting lender proposals. Key capabilities: branching document requests with specific checklists, standardized document assessment, structured proposal templates with sections like DEAL SOURCE and Opportunity & Requirement. Not for post-proposal negotiation, client closing calls, or general sales pipeline management.

1,075Words
Mar 2026Created
Sam JonesSam JonesView profile
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Step-by-Step Process

Follow this linear five-step workflow when preparing finance proposals after an initial client contact. Execute each step sequentially to ensure complete information flow from client needs identification to lender submission, minimizing back-and-forth delays.

  1. Summarize initial client call to identify finance type

    • Input: Call notes or transcript covering client requirement (e.g., working capital, acquisition, asset purchase like van/lorry, or hybrid).
    • Action: Classify the requirement into Loans, Assets, or Hybrid using decision rules below; output a one-paragraph summary naming the finance type, funding ask (e.g., £150k over 5 years), and site details.
    • Output format: Bullet list with "Finance Type: [Loans/Assets/Hybrid]", "Funding Ask: [amount/term]", "Key Details: [site/business context]".
    • Quality criterion: Summary must reference exact client quotes for needs; vague classifications like "general funding" fail because they prevent tailored document requests.
  2. Generate tailored document request email

    • Input: Finance type from Step 1.
    • Action: Draft an email requesting exact documents per decision rules (e.g., for Loans: Filed accounts, 6 months bank statements, up-to-date management accounts, current debts with lender/balance/term).
    • Output: Email template with subject "Document Request for [Finance Type] Proposal", body listing 4-6 bullet-pointed documents, deadline of 48 hours, and call-to-action for questions.
    • Quality criterion: List must match finance type exactly; include "Permissions to search granted for directors" to preempt compliance issues, because lenders require this upfront.
  3. Simulate CRM document attachment and organization

    • Input: Received documents (descriptions or summaries if actual files unavailable).
    • Action: Create a virtual CRM entry in Quotevine format: folder named "[Client Name]-[Finance Type]", subfolders for each document type (e.g., "Bank Statements", "Filed Accounts").
    • Output: Table listing documents attached, with columns "Document Type", "File Name/Date Received", "Notes" (e.g., "6 months complete? Y/N").
    • Quality criterion: All requested docs must be accounted for or flagged missing; gaps halt progression because incomplete sets block assessment.
  4. Assess attached documents using standardized checklist

    • Input: Organized documents from Step 3.

    • Action: Run fixed checklist on every set regardless of finance type: verify completeness (e.g., all 6 months statements present), currency (up-to-date within 90 days), and red flags (e.g., overdue debts >20% of ask).

    • Output: Assessment report as markdown table:

      Document TypeComplete?Current?Red FlagsNotes
      Filed AccountsY/NY/Ne.g., losses...
      • Quality criterion: Score each doc 0-3 (3=perfect); overall >=80% because low scores predict lender rejection.
  5. Write proposal or prepare portal submission

    • Input: Assessment from Step 4 confirming viability (proceed only if >=80%).

    • Action: Structure proposal using fixed template; for portal, generate PDF-ready content.

    • Output: Full proposal document:

      ## DEAL SOURCE
      Client history and introduction: [e.g., New Franchise unit (Subway in Towcester)].
      
      ## Opportunity & Requirement
      Site details and funding ask: [e.g., £150k over 5 years for operations].
      
      ## Overview
      Current portfolio table:
      | Company | Finance Type | Address |
      |---------|--------------|---------|
      | ...    | ...         | ...    |
      
      ## Attached
      - Satellite Proposal with directors info (Permissions to search granted).
      - All assessed documents.
      
    • Quality criterion: Every section populated with client-specific data; submit only after matching lender format, because mismatches cause 50% of rejections.

Example: For a new franchise unit needing £150k, classify as Loans, request filed accounts + 6 months statements, assess for completeness, then build proposal with 11-company portfolio overview.

Decision Rules

Use these branching rules at Step 2 for document requests. Apply the first matching condition to select the path, because precise tailoring reduces client confusion and speeds response by 2x.

Client RequirementDocument Request ChecklistRationale
Loans (incl. working capital, acquisitions)Filed accounts, 6 months bank statements, up-to-date management accounts, current debts (lender/balance/term left)Covers debt servicing capacity for non-asset funding.
Assets (e.g., van, lorry purchase)Filed accounts, 3 months bank statements, details of asset (order form/invoice)Focuses on shorter-term liquidity for equipment buys.
Hybrid (e.g., working capital + asset for acquisition)Filed accounts, 6 months bank statements, P&L, Balance Sheet, Aged DebtorsBalances both paths without overload, enabling quick assessment.

When no exact match, default to Loans path unless asset details mentioned, because 70% of off-script needs align with debt-focused docs.

Hard Constraints

Never skip standardized assessment checks (completeness, currency, red flags) on attached documents even for hybrids or adjusted requests, because it maintains consistent evaluation quality and catches 30% more lender risks.

Never proceed to proposal writing if document completeness score <80%, because incomplete sets lead to automatic lender declines.

Tools and Deliverables

  • CRM: Quotevine – Use for virtual attachment simulation (Steps 3-4); structure as client-specific folders to mimic real workflow, because it ensures auditability.
  • Brochure reference – Align client needs to finance types (Loans/Assets/hybrids) before Step 1; cross-check requirements against listed options for accuracy.
  • Primary deliverable: Lender Proposal – Always use the structured template from Step 5; export as PDF for portals, because formatted sections match lender expectations directly.

Edge Cases and Limitations

When client requirement is hybrid (e.g., working capital plus asset), adjust Step 2 request to Filed Accounts + 6 months bank statements + P&L/Balance Sheet/Aged Debtors, then revert to standard Steps 3-5, because hybrids need blended proof without workflow disruption.

Flag as limitation if client provides <75% of requested docs after 72 hours; generate follow-up email instead of proceeding, because partial sets invalidate assessments.

Example: Hybrid for acquisition with asset: Request P&L/Aged Debtors extra, attach all, assess uniformly, propose with full portfolio table.

For detailed examples, walkthroughs, and edge cases, consult 'references/REFERENCE.md'.

Use when
  • conducting initial call to identify finance needs
  • requesting documents based on loans vs assets
  • attaching client docs to CRM for assessment
  • adjusting doc requests for hybrid finance needs
  • writing lender proposals for franchises
  • assessing financials consistently post-document receipt
sales-preparationfinance-proposalsloans-assetsclient-documentscrm-quotevinefranchise-fundinghybrid-finance

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